Nashville, Tenn. – Dec. 12, 2024 – Asurion, a leader in tech care services, has made organizational changes to propel the expansion of its fast-growing whole-home tech care programs into new verticals. The company has appointed seasoned startup executive David Baga to a new President position, where he will spearhead introducing these transformative programs to new sectors, enhancing Asurion’s ability to deliver comprehensive tech support across a broader range of industries.
David brings a wealth of leadership experience, having held prominent roles such as Chief Revenue Officer at Rocket Lawyer, Chief Business Officer at Lyft, and CEO at a handful of successful tech startups. His expertise in building new business units within scaled organizations will be instrumental as Asurion seeks to extend the reach of its tech care solutions.
Cindy Christy, who has been pivotal to Asurion's success over her 16-year tenure, will continue as the company’s other President, focusing on the company's core partnerships with carriers, cable, satellite, and retail clients. Her focus remains on maintaining Asurion’s unparalleled levels of customer experience and innovation for its existing clients, along with pursuing new business opportunities.
“Connected tech powers nearly every part of our life. The demand for comprehensive protection and support that covers all the technology in a customer’s home is at an all-time high,” said Tim Stadthaus, Asurion CEO. “Companies looking to deepen customer relationships and foster loyalty while providing exceptional service are turning to Asurion. This year we’ve launched numerous new clients and products, and we are thrilled to have Cindy and David lead our growth with existing clients and into new channels.”
Asurion’s tech care service integrates top-tier human expertise with advanced AI to provide immediate, effective assistance across various channels—online, over the phone, in local communities, and at customers' doorsteps. Well known for its unmatched supply chain network that enables the company to deliver device replacements to customers within hours, along with experts to help install or setup a device, Asurion further differentiates itself with sales-trained tech experts and its database of tens of millions of customer interactions, which enable experts to solve issues across thousands of devices—something no other company can replicate. This unique asset allows Asurion’s tech experts to not only resolve customer issues effectively but also build rapport and create new revenue opportunities.
“Our work in tech care began when consumers’ biggest tech worry was a lost, stolen, or broken phone, and our partners wanted to provide customers with the ability to stay connected and protect their investments,” Stadthaus said. “Today, while people still need help with their phones, what they need from protection and support has evolved with the expanding family of smart devices in our homes. As we look to the future, consumers need comprehensive support not just for their phones but for every piece of technology in their lives, and new industries are in a position to grow their relationship with customers by offering seamless, integrated tech care solutions.”