Privacy Notice

Last updated: February 10th, 2025

“Remarkably Human” is one of the core principles Asurion’s culture strives towards and is front of mind in the way we handle and protect your personal data. With that goal in mind, we are providing this Privacy Notice (“Notice”) to describe how Asurion collects, uses, discloses and handles your personal data and information about privacy rights you may have, depending upon where you live.

A Few Terms

When we use “Asurion” or terms like “we”, “us” or “our” in this Notice, we’re referring to Asurion, LLC and our subsidiaries and affiliates.

When we use terms like “you” and “your,” we’re talking about you as a visitor to our websites that refer to this Notice or as a user of Asurion products and services.

When we refer to “personal data,” we mean any information that relates to an identified or identifiable person, whether that person is identifiable directly or indirectly.

Scope of this Privacy Notice

This Notice applies to the personal data we collect when you visit this website and visit or use any of our other websites or mobile applications that reference this Notice or when we interact with you in other ways in providing and marketing our products and services to you. If you are looking for information about how we collect personal data from our employees or applicants, please review the Asurion Employee Privacy Notice.

It is important to understand that this Notice applies only when Asurion controls how and why your personal data is being used, such as when you visit our websites or use our applications or make purchases directly from Asurion.

When Asurion is providing products and services on behalf of and at the direction of one of our corporate customers, those services may be provided under those customers’ privacy notices and policies instead of or in some cases in addition to, this Notice. If you have questions about uses of your personal data by an Asurion corporate customer, they should be directed to the company through whom you may have encountered Asurion.

Supplemental Notices

In some special cases, Asurion may provide a product or service offering that includes a supplemental privacy notice that gives additional information about that offering’s use of personal data. In that situation, if anything in the supplemental notice conflicts with information provided in this Notice, the supplemental notice’s information controls. If there are supplements, links to such notices may be found at the end of this Notice.

Accessibility

If you are visually impaired, you may access this Privacy Notice through your browser’s audio reader.

Sources of Personal Data

We collect personal data about you from a variety of sources. Some information comes directly from you (or people/entities acting on your behalf) during the course of your interactions with Asurion, such as when you visit our websites, use our applications, file a claim, create a user account, purchase products and services, request information or otherwise communicate with us, interact with our support teams or other staff or participate in Asurion events.

We may also gather information about you from other sources, including:

Public Sources, including information from public records and information shared in public forums, including social media;
Social Media Networks;
Your Mobile Devices and Other Electronics involved in your interactions with Asurion, including the operating systems and platforms they use; and
Other Third-Party Sources, including corporate customers we partner with and other partners we engage to help us prevent fraud, develop and enhance products and support our marketing and promotion activities.

We may combine information that we receive from these different sources and use or disclose it for the purposes described below.

Categories of Personal Data We Collect

We may collect the following categories of personal data about you, depending on your relationship or interactions with Asurion.

Identifiers including contact information like your name, physical address, phone number and email address, identifying information about your device, such as the International Mobile Equipment Identity (IMEI) number and similar numbers.
Location Data, such as approximate location based upon your IP address and more specific longitude and latitude coordinates, used to verify your identity and for fraud prevention purposes.
Commercial Information, such as purchase history, preferences and transactional information and records of interactions created in providing services and support to you, such as support notes or chat histories.
Financial Information, such as payment card information collected by our payment processors on our behalf or, in some cases, collected directly from you.
Internet or Other Electronic Network Activity Information, such as IP addresses, unique device identifiers, browsing session data and other similar information.
Device Information, including unique identifiers for electronic devices, technical or diagnostic information and other data we may need to interact with you or provide service for your device. This includes any information you provide to us to access your device for servicing. In some cases, photographs of your device before and after repair may be necessary for insurance claims.
Fraud Prevention Information, including data used to help identify and prevent fraud, including fraudulent claims and fraudulent or criminal customer impersonation.
Audio and Visual Information such as audio recordings of interactions we may have with you and video recordings at our stores and other physical sites.
Inferences. We draw inferences from the personal data we collect to develop a profile reflecting preferences and characteristics relevant to our interactions with you.
Demographic Information, such as information about your gender, age, level of education and/or occupation.
Identification Documentation. Where permitted or required by applicable law, we may require information to validate your identity, such as a copy of your driver’s licence, passport or other personal identification card.
Information From On-Site Services. If Asurion provides services to you in your home or another remote location, the service provider may be able to view anything visible to visitors in your home, which may include personal data.
Other Information You Choose to Share. Some Asurion products or services such as Asurion Photos may include a storage component that permits you to save information, files or media of your choosing. Subject to the terms of use of such offerings, the nature and volume of personal data you choose to upload (if any) is entirely up to you and Asurion makes no use of any such personal data except to provide the service or product that includes this component.
Special Note for Users of Asurion Photos’ Facial Detection Feature. Asurion Photos offers a feature that includes technology that permits users of the application to organise pictures by recognising faces in the user’s photo collection and allowing the user to group photos that contain similar faces. Use of this feature may create data considered to be biometric identifiers or biometric information under some laws. Your use of this feature is optional, and the feature is turned off by default. It is always your choice whether to enable or disable the feature. Asurion makes no use of any of the information generated by this feature except for the purpose of providing the service to you.

Asurion does not knowingly collect personal data of individuals under the age of 18. Our websites, mobile apps and services are not designed for children under 18 and we do not intentionally or knowingly collect personal data from users who are under the age of 18 or from other websites or services directed at children. If we discover that a child under 18 has provided us with personal data, we will delete such information.

Cookies and Other Tracking Technologies

We use several types of tracking technologies (e.g., cookies, web beacons, pixels and device identifiers) to provide functionality, to recognise you across different services and devices including for the purposes of advertising and re-engaging you if you have searched for, viewed and/or purchased our products or similar products and to improve your experience. Asurion gives you control over which of these cookies, pixels or other technologies (other than those essential to the functioning of the website) are used with your interactions with us via the Asurion Privacy Preference Centre, which can be accessed by clicking the “Cookie Preferences” button that appears at the bottom of the Asurion.com homepage. Learn more about how we use cookies and tracking technologies here.

Asurion.com Recognises the Global Privacy Control

Asurion.com now recognises the Global Privacy Control (“GPC”), which enables us to automatically honour your cookie preferences as expressed through a browser or plug-in that uses the GPC without the need for you to make a separate effort to express those preferences. You can find out more about the GPC, how it works and different ways you can use the tool at https://globalprivacycontrol.org/.

How We Use Your Data

In general, we use your data to respond to requests that you make, to process claims or to aid us in serving you better. Some jurisdictions where we operate require businesses/data controllers to specify the legal basis for processing of personal data. We rely on the legal basis as described below.

Providing our products and services to you. This data is processed for the performance of a contract to which you are a party and, in some instances, it is necessary for our legitimate interests or to comply with legal requirements. This may include:

Activating, authenticating and maintaining your account;
Operating, maintaining and supporting our offerings to you;
Processing claims you may make;
Communicating with you, including offering you updates, notices and invitations to participate in surveys;
Tracking service or quality issues; and
Improving our offerings.

Supporting our day-to-day business operations. This data is processed for the performance of a contract to which you are a party and, in some instances, it is necessary for our legitimate interests or to comply with legal requirements. This may include:

Maintaining internal business records;
Internal reporting;
Auditing, accounting and payment collection functions;
Administration of our systems and networks;
Research and development;
Customer relationship management;
Business planning and other activities associated with managing, analysing, improving and developing our business; and
Corporate transactions, such as mergers and acquisitions.

Managing legal and operational risks. This data is processed for the performance of a contract to which you are a party and, in some instances, it is necessary for our legitimate interests or to comply with legal requirements. This may include:

Maintaining the security and integrity of Asurion’s systems and services;
Protection of our physical facilities and digital assets;
Prevention of fraud and other illegal activity;
Complying with laws; and
Establishing, exercising or defending against legal claims.

Marketing our products and services. This data is processed with your consent if required by law and, in some instances, it is necessary for our legitimate interests. This may include:

Providing you with information about Asurion offerings we think may interest you, as permitted by law;
Facilitating customer-oriented events;
Evaluating and improving the effectiveness of our marketing efforts and strategies;
Continuous improvement of your experience as an Asurion customer; and
Tailoring advertising that we believe may be of greatest relevance to you.

How We Disclose Your Personal Data

We may disclose your personal data as follows:

To business partners and service providers to support our business purposes, as more fully described in “How We Use Your Data”
Among Asurion affiliates and subsidiaries, as appropriate for the purposes set forth above.
Where required by law or legal process, to enforce or protect Asurion’s rights under the law or where otherwise appropriate and permitted by law to prevent harm, loss or suspected illegal activity.
In the context of an actual or prospective business transaction involving all or part of our company, including mergers, acquisitions, consolidations or divestitures.

The categories of personal data we may disclose in any of these scenarios will vary depending upon what is necessary in a given situation but may include any of the categories of information described in “Categories of Personal Data We Collect” above.

How We Protect Your Personal Data

We have a robust security programme that uses appropriate technical, administrative and physical controls to protect your personal data against accidental or unlawful destruction, loss, disclosure, alteration or use. We also require this of our suppliers and business partners, as in some circumstances Asurion could be liable for these parties’ processing activities.

Prior to engaging any third-party service provider, Asurion performs due diligence to evaluate their privacy and security practices.

If permitted by current contractual relationship, Asurion may transfer your personal data outside of your country. When doing so, we will comply with applicable regulatory and contractual obligations to protect your data where it is transferred.

How Long We Keep Your Personal Data

The amount of time we retain a particular category of personal data will vary depending on the purpose for which it was collected, our business need for it and our legal obligations with respect to it. We retain your personal data for the time needed to fulfil the purpose for which that information was collected, to meet any legal obligations and to adhere to our policies on keeping records.

Exercising Your Rights Under Privacy Laws

Depending upon where you reside, you may have certain rights related to your personal data, including rights to access, correct, limit use or disclosure, data portability and, in some cases, request deletion of your personal data. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is unfounded or excessive.

If we used consent to lawfully and fairly use your personal data, you may withdraw your consent at any time. In some cases, we may limit or deny your request to withdraw consent if the law permits or requires us to do so or if we cannot adequately verify your identity. Requests to exercise these rights can be submitted through Asurion’s Privacy Rights Portal or by calling 1-844-798-7701. Asurion will respond to these requests in the manner prescribed by law.

Asurion will take reasonable steps to validate your identity before responding to a privacy rights request. The information required from you to validate your request will usually be information like your name, email address or other similar contact information. In some cases, additional personal data may be needed from you to validate your identity. Asurion reserves the right not to respond to requests generated through third-party applications or automated processes without direct validation of the requests by individuals using the resources provided by Asurion for the exercise of these rights.

Privacy Framework Certifications

TRUSTe APEC Certification

Asurion maintains TRUSTe APEC certifications for the Cross Border Privacy Rules (CBPR) system and Privacy Recognition for Processors (PRP). You may find information about APEC generally here.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our US-based third-party dispute resolution provider at TRUSTe. Dispute resolution procedures could include binding arbitration.

External Links

This Notice does not cover third-party websites or applications that may be linked from our services. By linking to third-party services, we do not imply an endorsement.

It is a good practice to review the privacy notice of any third-party website or application that collects your personal data.

Changes to this Notice

We update this Notice periodically to comply with global laws and regulations and our changing business practices. You will find the date of the most recent update at the top of the current Notice. Please visit this site periodically to read the Notice. We will comply with applicable laws to the extent they require any additional means of alerting you to changes to the Notice.

Where to Turn with Questions and Complaints

You can contact Asurion’s Privacy Office with questions about this Notice or the use of personal data related to our websites, products or services or contact our data protection officer, by sending an email to privacy@asurion.com or by calling 1-844-798-7701 or by mail at:

Asurion

c/o General Counsel

cc: Asurion Trust Office

140 11th Ave North

Nashville, TN 37203

You may also have the right to lodge a complaint with the UK Information Commission, click here or a European Economic Area supervisory authority, click here. However, if you have a complaint regarding the processing of your personal data, we request that you first contact Asurion Data Protection Officer here or as indicated above and we will reply promptly.