Press releases
News, announcements, and updates from Asurion
Asurion Announces the Appointment of Guru Gowrappan as Chief Executive Officer
Asurion has announced Guru Gowrappan as Chief Executive Officer. Gowrappan brings more than two decades of global leadership experience in driving growth and transformation, scaling businesses, advancing digital innovation, and strengthening relationships with customers.
Asurion Announces Agreement with Sparklight® to Launch TechAssist Plans Simplifying Home Tech Protection and Support
Learn how Asurion and Sparklight are enhancing customer care with TechAssist plans, featuring expert tech help and device protection.
Google, uBreakiFix, and iFixit Team Up to Host "Day of Education" Event Showcasing Leadership in Device Repairability
Google, uBreakiFix by Asurion, and iFixit collaborate to host a "Day of Education" event focused on device repairability.
Customer Support Isn't a Cost Center — It's a Growth Engine
Customer support isn’t a cost center. Learn how the right strategy turns support into a growth engine that drives loyalty and long-term revenue.
Google Partners with Asurion to Launch Pixel Care+
Google has partnered with Asurion to launch Pixel Care+, a new flagship device protection program for Made by Google products.
Supply Chain: The Unsung Hero of Customer Experience
Learn how smarter supply chain management improves customer experience, drives satisfaction, and builds lasting customer trust.
Focused, Faster, and More Connected: Asurion’s Leadership Shift Fuels Tech Care’s Future and Raises the Bar for Customer Experience
Asurion has announced a strategic evolution of its executive leadership team to enable stronger growth, accelerate innovation, and elevate the customer experience.
Asurion’s Scale-Ready Solutions Power Partner Growth in Q2
In Q2, Asurion launched a best-in-class anytime trade-in program with Cricket Wireless, opened five new retail locations, and expanded into new sectors—including pilots with OEMs, cybersecurity providers, and residential security companies.